Project Overview
JLG set out to leverage their theme of ‘Imagine What’s Next’ and,with the help of Dimensional Worldwide, was able to present an immersive experience that no competing brand could offer. The centerpiece of the booth was an impressive two-story glass and steel building completely enveloped by a custom fractal steel framed structure. These frames were painted JLG’s famous shade of orange and shrouded in printed fabric graphics, which created a unique multi-faceted look These frames were painted JLG’s famous shade of orange and shrouded in printed fabric graphics, which created a unique multi-faceted look. The booth was also infused with cutting-edge technology including: 3D printed models, the world’s largest selfie stick, interactive kiosks and more. Every aspect of the space was engineered to tell their story and create a memorable customer experience.
